Nissan Canada has a new director of marketing now that Adam Paterson has been appointed the managing director of Nissan Oceania, which oversees Australia and New Zealand.
Ken Hearn, current director of dealer network development and customer quality succeeds Paterson. Hearn officially started in his new role July 1.
Trevor Longley, current director of aftersales operations for Nissan and Infiniti USA, has replaced Hearn. Both will report to Steve Milette, president of Nissan Canada.
Since joining Nissan Canada in 2013, Hearn has held a variety of roles. In his new position, Hearn will be responsible for the planning and implementation of all marketing, communications and media for national, retail, digital, customer relationship management, sponsorships and auto shows. Hearn will also lead product planning and day-to-day market actions on Nissan products.
Longley's role will see him manage the customer quality process, customer experience and product training. He will also lead the development of the dealer network for Nissan Canada. Prior to his role in the United States, Longley served as director of aftersales and quality assurance for three years at Nissan Canada.
Both Hearn and Longley are Canadian, as was Paterson.
"At Nissan Canada, we're always looking for opportunities to develop Canadian talent and support our team members in their professional journey," Milette said in a statement. "The changes to our senior leadership team will allow Ken and Trevor to apply their proven leadership abilities and strong skillset while bringing a fresh perspective to their respective departments.”
Milette in his statement also thanked Paterson “for his significant contributions to the Canadian Nissan and Infiniti organizations over the last years.”
Both Hearn and Longley will be based out of Mississauga.