ATLANTA -- Buick is dropping the starting price of the refreshed 2019 Envision by more than $2,000 to increase sales and give owners of the entry-level Encore an easier climb to the larger crossover.
The refresh gives the 2019 model Buick's updated grille with a winged emblem and new available LED headlights. Sheet metal changes are mostly in the rear, which features less-rounded elements than the outgoing model. It also has a redesigned hatch and taillights, and rectangular dual exhausts.
Buick also enhanced the performance of the available 2.0-litre turbo engine by pairing it with a nine-speed automatic transmission and increasing torque by 35 pound-feet, to 295 pound-feet.
Beyond the product improvements, Sam Russell, director of Buick marketing, said last week during a media drive here, "it's about hitting the value equation so those comeback buyers off the Encore can actually make that step in a reasonable fashion."
The 2019 model will start at $39,995 when it arrives later this spring. That’s $2,195 less than the outgoing 2018 base model, which starts at $42,190. Pricing for the 2019 Essence trim level starts at $43,995, while the Premium will start at $47,095 and the Premium II at $50,995. All prices include shipping and air conditioning tax.
The China-built Envision launched in Canada in May 2016; sales totalled 3,357 units in 2017, its first full year on the market. The Enclave and Encore both outsold the Envision in 2017.
Greg Layson of Automotive News Canada contributed to this report.