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March 22, 2022 08:18 AM

The end of masking won’t be an off switch

Most provinces are ending mask mandates, which is a declaration of sorts that the pandemic is finally over

New Jeff Melnychuk
Jeff Melnychuk
Editor-in-Chief of Automotive News Canada
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    Doug_Ford_Woodbridge_masks
    THE CANADIAN PRESS

    Ontario Premier Doug Ford loads ASTM Level 3 masks made by The Woodbridge Group in Woodbridge, Ont. on Tues., April 7, 2020. The province on March 21, 2022 ended its mask mandate.

    Exactly two years ago on the front page of Automotive News Canada, I wrote the headline, “Canadian industry insulated, but not immune to virus.”

    I had just returned from a brief winter getaway in Florida after hosting what would be our last in-person Canada Congress industry event in Toronto. Of course, no one knew it at the time. This was about two weeks before lockdowns, single-family bubbles, self-isolation and masking began to rule our lives.

    During the pandemic, I did everything right. I washed my hands often, stayed two metres from others, stayed in my bubble, got vaccinated (three times, eventually) and, of course, wore a mask like my life depended on it. Still, it seemed like nothing went right as our daily actions revolved around reacting to the latest government rules.

    I have a drawer full of old cloth masks as a reminder of what the last two years have been like.

    And now most provinces are ending mask mandates — some have already dropped them; Ontario did so this week — which is a declaration of sorts that the pandemic is finally over.

    Two years.

    All those masks.

    I, for one, am a mess of mixed emotions thinking about the family members we were unable to see before they died during that time, thinking about rediscovering normal life without this COVID-19 cloud, and finally flying to visit my parents, whom I haven’t seen since the summer of 2019.

    What this pandemic — and the government policy associated with it — has done to society, our loved ones, our spirits and of course the economy, will be studied for decades. And I expect a full inquiry, as every Canadian should, about how public health both succeeded and failed and what will be learned and applied next time.

    As Managing Editor Grace Macaluso said early in the pandemic, we’re documenting history. We’ll tell stories about this, forever. We will feel this, forever. We all have experienced some trauma on some level.

    This is why a recent story we posted online — and on Page 3 of the March print edition of Automotive News Canada — asks, very sincerely, if retail is ready to unmask. On one hand, what could be more simple than to just stop wearing them. People are sick of them, after all.

    Related Article
    To mask or not? Canadian dealers defer to customer

    On the other hand, not all Canadians are built to disengage from a two-year habit at the drop of a hat.

    Dealers are in a situation where emotion is likely going to trump whatever government policy there is on masks. How could it not. Mask ideology went well beyond public safety during the pandemic, dividing friends and rocking families to their cores.

    The dealers interviewed for the story are wise to let customers take the lead as to whether they’ll continue to mask up, at least in the short term. Dealers will do so because they want their customers to be comfortable during their visits, but whether dealers realize it, the face mask is a symbol of the pandemic, a flash point for emotion.

    Honestly, we’re all raw right now. At least I am when I look into that drawer.

    Two years.

    All those masks.

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