I remember when I first heard about Project Arrow, the all-Canadian, electric concept to be built from the ground up by Canadian suppliers.
I thought, “How cool, great name.” And then I thought, “Yeah, right.”
It was typically Canadian of me: thinking it was a great idea but thinking the Americans — or Japanese or Germans — might be better suited to pull off such a stunt.
Don’t get me wrong. I thought the idea was ambitious, inspiring and totally possible. I even wrote as much in this space and online. But I wasn’t sure it would see its way to the finish line.
I was wrong.
Project Arrow’s unveiling Jan. 6 at CES in Las Vegas drew swarms of news media and industry executives, including GM Canada President Marissa West and Stellantis CEO Carlos Tavares. This month, it made its public debut at home when it was part of the Canadian International AutoShow in Toronto.