New-vehicle sales in Canada fell in April for 14th consecutive month with some automakers blaming rain and a lack of consumer confidence for keeping customers off of lots and out of showrooms.
February 2018 was the last time Canadian sales were up month-over-month.
Sales were down 4.6 per cent to 183,287 vehicles, according to the Automotive News Data Center in Detroit.
April sales in Canada slipped as parts of Ontario, Quebec and New Brunswick dealt with flooding while snow fell in Edmonton and Calgary.
David Adams, president of the Global Automakers of Canada (GAC), said the gloomy weather proved to be a metaphor for consumer confidence, which is beginning to wane.
“April’s sales seem to reflect consumer confidence, which was down six points after three straight months of increases, according to the Conference Board of Canada,” Adams said in a statement.
“That said, the industry is still looking at a year that is trending toward close to record levels, which is somewhat heartening as the market moves away from the peak of the sales cycle.”
On Monday, Scotiabank Economics predicted annual sales numbers to fall to 1.93 million deliveries.
If that forecast holds true, 2019 will mark the fourth consecutive year of annual sales greater than 1.95 million, but lower than 2017’s record 2.04 million.
The sales leaders in April were once again the Ford F-Series pickup and the Honda Civic, which retained titles of Canada’s best-selling vehicle and best-selling passenger car, respectively.
Trucks represented 72.7 per cent of all sales in April compared with 69.7 per cent in April 2018, according to the GAC.
Total monthly sales are now an estimate since General Motors stopped publicly reporting their sales on a monthly basis. Ford still reports actual figures to Automotive News.
Meanwhile, following recent moves by GM and Ford Motor Co., FCA also said on May 1 that it will no longer publicly report U.S. and Canada sales on a monthly basis following the release of June results.
Here’s a look at how some automakers fared in April:
FCA CANADA OFF 10%
Fiat Chrysler Automobile’s April deliveries fell 9.8 per cent, dragged down by faltering Dodge and Chrysler sales.
The automaker sold 20,802 vehicles last month, down from the 23,057 it sold in the same month a year ago.
Ram sales surged 31 per cent to 8,898 units and Jeep sales inched up 1.8 per cent to 6,297 units.
But the success of those two brands couldn’t salvage overall sales figures.
Chrysler sales were down 71 per cent to just 512 vehicles while Dodge sales fell 39 per cent to 4,988 units.
TOYOTA UP 6%
Toyota Canada saw its mainstream and luxury sales increase in April.
Toyota brand sales were up 5.6 per cent to 20,579 vehicles while its luxury Lexus brand saw sales increase 10 per cent to 2,655 units.
Toyota got a boost from RAV4, which saw sales increase 24 per cent to 6,247 units to top the automaker’s list of vehicles. Tacoma sales were up 20 per cent to 1,324 units, offsetting a 10-per-cent drop in Sienna sales, down to 1,482 units last month.
On the car side, Corolla sales fell seven per cent to 4,575 units while Camry sales were up by seven per cent to 1,580.
Lexus’s biggest gainer was the ES, up 40 per cent to 240 units while RX sales slipped nine per cent to 876 vehicles.
HYUNDAI SALES RISE
Hyundai Auto Canada saw its sales climb 5.6 per cent.
Hyundai brand sales were up 5.6 per cent while the low-volume luxury Genesis brand rose 10 per cent.
Hyundai’s top-selling vehicle in April was the Elantra (4,228 units) while the best-selling truck was the Santa Fe (1,564 units).
FORD DIPS 4%
Ford Canada saw sales of both its Ford and Lincoln brands slip in April.
Ford sales were of 4.3 per cent to 28,042 vehicles while Lincoln sales were down 3.2 per cent to 703.
Overall, the automaker’s total sales were down 4.3 per cent to 28,745 vehicles.
Ford didn’t immediately breakdown sales by model.