B.C.-based OpenRoad Auto Group has expanded its operations with the purchase of two stores in Ontario, and has plans to add more stores in the Greater Toronto Area.
OpenRoad purchased a Honda and a Toyota dealership in November, Aly Jiwani, OpenRoad’s vice-president of regional operations, said. Jiwani would not comment on the sale price or the seller, but Automotive News Canada has learned that the seller was Policaro Group of Brampton, Ont.
The two purchases brings the number of OpenRoad dealerships to 35 in Canada and the United States.
“We have such a presence in Western Canada and we really want to be a national brand and a national organization as opposed to just a local brand, and with Toronto being the biggest market in Canada that was the next logical move to expand there,” said Aly Jiwani, OpenRoad’s vice-president of regional operations. “Initially we started with two great brands that we’re very familiar with – Toyota and Honda.”
The company has four Toyota stores and one Honda store in Vancouver.
Jiwani said the company is looking at more opportunities in the Greater Toronto Area.
OpenRoad is concentrating on “mainly import, mainstream and luxury – Honda, Toyota, Mazda, Porsche, whatever. We don’t have any domestic stores at all within our group anywhere. That’s not an area we’re familiar with yet, but again we’ll look at every opportunity as they come.”
OpenRoad operates dealerships in Vancouver, Richmond, Burnaby, Coquitlam, Surrey and Bellevue, Wash., near Seattle. It expanded into the United States in 2017, acquiring an established luxury dealership that retails Bentley, Lamborghini and Rolls-Royce Motor Cars.
The purchase was OpenRoad’s first foray into the United States, and the group has since expanded with three more stores in Seattle retailing McLaren, Lamborghini and Rolls-Royce.
“Realistically just because of the Rolls-Royce brand and the success we had with it here [in Vancouver] we felt we could replicate the success there,” Jiwani said.
The four dealerships are currently housed in small mall, but Jiwani said there are plans for a “massive” relocation and renovation of an 80,000-square-foot building to put all four brands under one roof to provide an enhanced buying experience. Construction is expected to be completed by July.