DETROIT — The production version of the 2023 Cadillac Lyriq, the midsize crossover that will begin the brand's march toward a fully electric lineup, has been revealed.
Rory Harvey, vice president of global Cadillac, said the Lyriq pricing structure will be "very, very competitive" with luxury EV peers.
In the United States, it will start at half the price of a 2022 GMC Hummer pickup, Cadillac says. There, the Lyriq will have a base price of US$59,990 including shipping, Cadillac said Wednesday.
In Canada, the vehicles starts at $69,898, including the destination fee.
General Motors plans to begin building it in the first quarter of 2022 at Spring Hill Assembly in Tennessee.
Prices for the Lyriq and other electric vehicles have to be similar to gasoline-powered models to replace the current lineup with EVs by 2030, GM North America President Steve Carlisle said in August. The Hummer SUV in Canada will cost $88,898, before shipping, for the base model EV 2. The Hummer Edition 1 pickup is priced from $125,898, before shipping. Lower-priced versions will follow.
GM has pledged US$27 billion toward electric and autonomous vehicle development and plans to have 30 EVs available globally through 2025. The automaker is aiming for an all-electric light-vehicle lineup by 2035, and Cadillac is the lead brand for the EV changeover.