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October 04, 2022 09:26 AM

Canadian Q3 sales down 12%, but Detroit 3 seem to have turned the corner

On a monthly basis, DesRosiers estimates sales were down 4.5% to 130,421

Greg Layson
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    Greg Layson

    Ram sales were up 32.3 per cent to 20,872 in the third quarter.

    Some of the world’s biggest automakers appear to have turned the corner when it comes to Canadian sales.

    Total third-quarter sales were down 11.8 per cent to 387,435, according to DesRosiers Automotive Consultants.

    However, the Detroit Three posted double-digit gains by percentage during the third quarter, up a combined 17.9 per cent.

    “There were remarkable [third-quarter] sales gains by the Detroit Three, although it should be noted that a good portion of these gains were a recovery from the difficult summer of 2021 when these companies were hit early and hard by semiconductor shortages,” DesRosiers Automotive Consultants said in a statement.

    General Motors was the biggest gainer, up 27.6 per cent to 62,075.

    Sandor Piszar, vice-president, sales, service and marketing at General Motors Canada in a statement called his company’s rebound impressive.

    “GM Canada’s results this quarter reflect sustained customer demand combined with improvements in vehicle production and dealer deliveries,” Piszar said.

    He also said truck production in Ontario is a reflection of strong demand.

    Chevrolet Silverado HD and GMC Sierra HD had their best third-quarter Canadian sales ever, and their best calendar-year-to-date sales, according to GM Canada.

    “These [sales] results also demonstrate the full impact of Oshawa Assembly, which is building both light-duty and heavy-duty pickups across three shifts of production.”

    Meanwhile, Stellantis sales increased 14.7 per cent to 40,958, and that includes a slumping Jeep brand — usually a workhorse for the automaker — which saw third-quarter sales fall 8.1 per cent to 13,830. 

    Dodge and Ram sales did all the heavy lifting, with sales up 74.4 per cent to 3,202 and 32.3 per cent to 20,872, respectively.

    Year to date, Stellantis sales are up 6.9 per cent to 130,729.

    The Dodge Durango, which the automaker calls “a three-row muscle car,” set a record for the quarter with 2,373 sold. And the Dodge Charger and Dodge Challenger, both built in Ontario, saw year-over-year increases of 80 per cent and 50 per cent, respectively.

    “Our solid momentum through 2022 continued in the third quarter thanks to a strong product mix on the ground and the efforts of our dealers,” FCA Canada CEO David Buckingham said in a statement.

    FCA Canada is a division of Stellantis and hasn’t yet change its corporate name to reflect the merger between FCA and PSA Group.

    Ford, which didn’t immediately comment on its sales, posted a third-quarter increase of 12.2 per cent, up to 70,330 sold.

    However, it wasn’t all gains in the quarter for automakers.

    Honda sales plunged 37.1 per cent to 27,543 while Toyota sales fell 22.7 per cent, down to 50,626 vehicles delivered. Nissan sales were nearly halved, down 41.7 per cent to 16,438.

    “Looking at the market for Q3 and YTD clearly illustrates the split evident in the market depending upon vehicle availability,” DesRosiers said in its statement.

    SEPTEMBER SALES DOWN

    On a monthly basis, DesRosiers estimates sales were down 4.5 per cent to 130,421. Monthly sales figures are estimates because a vast majority of automakers report only quarterly.

    DesRosiers said it was the lowest September sales total since 2009. 

    Andrew King, managing partner of DAC said the September decrease was “one of the smallest [monthly] declines seen so far this year. 

    “However, the split in performance between companies was remarkable – and it would be foolish to get too optimistic until the recovery has a broader base of participants,” he said. 

    Meanwhile the seasonally adjusted annual sales rate came in at 1.48 million.

    SALES STRUGGLE TO CONTINUE

    U.S.-based automotive analysis firm AutoForecast Solutions is warning that 2022 is poised to be the worst sales year by volume since 2008 and the second worst in nearly 25 years, noting “Canada continues to struggle with light vehicle sales.”

    Scotiabank Economics, in its most recent Global Auto Report, said it expects a rebound in 2023 as pent-up demand continues to unwind, despite rising costs.

    “We expect sales to pick up in 2023 to 1.8 million units on the back of improved supply and strong pent-up demand in Canada,” the financial institution said.

    Canada Car and Light-Truck Sales, Q3 & YTD

      Q3 2022 Q3 2021 Q3 % change 9 mos 2022 9 mos 2021 9 mos % change
    BMW 6,790 8,299 -18.2% 20,889 23,424 -10.8%
    Mini 921 1,091 -15.6% 2,610 3,278 -20.4%
    Rolls-Royce* 50 45 11.1% 150 135 11.1%
    BMW Group 7,761 9,435 -17.7% 23,649 26,837 -11.9%
    Ford 68,325 60,921 12.2% 179,400 177,314 1.2%
    Lincoln 2,005 1,786 12.3% 6,084 5,411 12.4%
    Ford Motor Co. 70,330 62,707 12.2% 185,484 182,725 1.5%
    Buick 3,340 4,450 -24.9% 8,262 12,727 -35.1%
    Cadillac 4,173 3,021 38.1% 11,411 11,422 -0.1%
    Chevrolet 33,412 24,655 35.5% 87,537 89,621 -2.3%
    GMC 21,150 16,531 27.9% 65,069 64,350 1.1%
    General Motors 62,075 48,657 27.6% 172,279 178,120 -3.3%
    Acura 2,707 4,495 -39.8% 8,498 12,630 -32.7%
    Honda 24,836 39,270 -36.8% 70,827 103,900 -31.8%
    Honda Canada 27,543 43,765 -37.1% 79,325 116,530 -31.9%
    Genesis 1,685 1,551 8.6% 4,410 3,288 34.1%
    Hyundai 27,472 35,797 -23.3% 87,754 66,327 -10.5%
    Hyundai Auto Canada 29,157 37,348 -21.9% 92,164 101,385 -9.1%
    Kia Canada 17,322 25,057 -30.9% 50,473 0 -23.9%
    Hyundai-Kia Automotive 46,479 62,405 -25.5% 142,637 167,712 -15%
    Jaguar 273 485 -43.7% 705 1,691 -58.3%
    Land Rover 1,421 1,769 -19.7% 4,005 7,145 -43.9%
    Jaguar Land Rover N.A. 1,694 2,254 -24.8% 4,710 8,836 -46.7%
    Karma Automotive* 17 13 30.8% 51 39 30.8%
    Lucid Motors* 50 - - 50 - -
    Mazda Canada 13,700 17,867 -23.3% 40,011 52,442 -23.7%
    McLaren Automotive* 34 32 6.3% 102 96 6.3%
    Mercedes-Benz 9,553 9,692 -1.4% 27,578 28,222 -2.3%
    Smart - - - - - -
    Mercedes-Benz Canada 9,553 9,692 -1.4% 27,578 28,222 -2.3%
    Mitsubishi 3,628 5,967 -39.2% 16,175 18,139 -10.8%
    Infiniti 1,155 1,455 -20.6% 3,965 4,646 -14.7%
    Nissan 15,283 26,746 -42.9% 55,807 74,970 -25.6%
    Nissan Group 16,438 28,201 -41.7% 59,772 79,616 -24.9%
    Nissan/Mitsubishi 20,066 34,168 -41.3% 75,947 97,755 -22.3%
    Polestar Automotive* 5 20 -75% 40 60 -33.3%
    Alfa Romeo 291 244 19.3% 753 678 11.1%
    Chrysler 2,745 2,805 -2.1% 10,630 6,932 53.3%
    Dodge 3,201 1,835 74.4% 9,917 13,166 -24.7%
    Fiat 19 13 46.2% 47 77 -39%
    Jeep 13,830 15,046 -8.1% 48,863 44,288 10.3%
    Maserati 180 169 6.5% 502 441 13.8%
    Ram 20,872 15,774 32.3% 60,519 57,112 6%
    Stellantis 41,138 35,886 14.6% 131,231 122,694 7%
    Subaru 10,743 17,612 -39% 32,610 44,824 -27.2%
    Tesla* 6,100 5,200 17.3% 18,300 15,600 17.3%
    Lexus 6,406 8,057 -20.5% 18,521 20,462 -9.5%
    Toyota 44,220 57,403 -23% 136,508 163,491 -16.5%
    Toyota Canada 50,626 65,460 -22.7% 155,029 183,953 -15.7%
    Audi 6,687 6,619 1% 21,540 23,665 -9%
    Bentley* 56 53 5.7% 168 138 21.7%
    Lamborghini* 88 84 4.8% 264 252 4.8%
    Porsche 2,171 2,293 -25.1% 7,247 7,001 29.7%
    VW 14,348 18,570 11.2% 36,440 46,980 25.1%
    VW Group 23,350 27,619 -15.5% 65,659 78,036 -15.9%
    Volvo Cars N.A. 2,571 3,277 -21.5% 7,744 8,420 -8%
    Other** 71 70 1.4% 213 210 1.4%
    CANADA LIGHT VEHICLE* 393,906 446,139 -11.7% 1,162,649 1,313,111 -11.5%
    *Includes Automotive News Research & Data Center sales estimates. **Includes estimates for Ferrari.
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