Hyundai Canada picks CDK as digital retailing partner

Hyundai Auto Canada has picked automotive retail software provider CDK Global Inc. to be the brand’s digital retailing partner and one of its preferred technology partners for dealer management systems (DMS) for its dealer network.

Hyundai has more than 200 rooftops across Canada.

Implementation of CDK software started in November, but the two made the news public Thursday. Financial terms were not disclosed.

CDK provides a suite of software solutions led by CDK Roadster, which gives dealers tools to sell new and used vehicles online. 

The CDK Roadster platform will power Hyundai Click to Buy by “offering a seamless omnichannel buying experience,” CDK said in a statement.

Hyundai Click to Buy allows shoppers to browse available inventory, determine a final price and payment options, apply for credit, value trade-ins, order online and book appointments or test drives all online.

CDK acquired the Palo Alto-based Roadster in mid-2021. 

Brian MacDonald, president and CEO, CDK Global, said in the statement the deal will “deliver a consistent brand experience and a streamlined vehicle shopping” and bring dealers “more efficiency to their operations.”

CDK said that it will in early 2023 become a preferred DMS technology partner of Hyundai Auto Canada, offering the CDK Drive DMS Canada Essential Package with F&I integration for Hyundai retailers. 

The DMS package will encompass predictive digital service with telematics integration, dealer performance metrics and insights, two-way data sharing and comprehensive Hyundai dealer support.

“Customers want a transparent and convenient solution when it comes to purchasing their vehicles, and dealerships will greatly benefit by tailoring the vehicle purchase experience that puts the consumer in control,” Jeff Hewitt, director of connected digital experience at Hyundai Canada, said in the same statement. “CDK’s suite of technology solutions will help ensure all Hyundai dealers in Canada will continue to provide next-level sales experience that aligns with our customers’ and their business’s needs.”