Pfaff Automotive Partners is poised for growth in Canada following the sale of a majority stake to U.S. powerhouse Lithia Motors Inc., according to the Toronto-based luxury group’s CEO and a mergers and acquisitions specialist.
Chris Pfaff said along with the influx of cash comes access to Lithia’s management systems and, eventually, its Driveway omnichannel sales platform. Omnichannel refers to a selling system designed to provide a seamless transition from tire-kicking to purchasing for potential customers, whether they start their journey online or in person.
“We’re going to grow very quickly here in Canada,” Pfaff said in an Automotive News Canada podcast.
“I’d say that putting these two companies together is one plus one equals three. It’s really, really strong.”