TORONTO – The opening of Ontario’s first Cadillac-exclusive dealership will help distinguish the luxury brand from its competitors, says Karen Foss, CEO of Foss Automotive Group.
“We had Cadillac combined within a dealership, but we all recognized it was not enough,” Foss said. “We need to differentiate ourselves. We need to be a standalone representation of this most beautiful and amazing luxury brand.”
At 7,000-square feet, Roy Foss Cadillac Woodbridge is one of only three Cadillac-exclusive dealerships in Canada. The other two are in western Canada and a fourth is being built in Quebec.
The dealership will include amenities such as guided tours of the new facility as well as a valet service that will offer to wash and park customers’ vehicles.
Customers who purchase Cadillacs will receive them with a bow, music of their choice and aromatherapy. A “delivery specialist” wearing white gloves will present the vehicle to the new owner.
In Canada, Cadillac generated 7,184 sales during the first six months of the year, up from 5,991 during the same period in 2018, according to the Automotive News Center in Detroit.
The Woodbridge, Ont., dealership, which had its ribbon-cutting ceremony Monday, included members of the Foss family, although the 88-year-old patriarch was not in attendance due to health reasons.