Steele Auto Group, Atlantic Canada’s largest dealership group, wasted little time in expanding its footprint in the used electric vehicle space after purchasing an operation that specializes in the segment.
Steele said on Tuesday that it will open four new All EV Canada locations the region.
All EV Canada primarily sells used Teslas, as well as other used electric vehicles.
The new locations will be in Halifax, Corner Brook and St. John’s, NL and Fredericton. The Halifax location replaces the . Burnside, NS, store. All are scheduled to open in September 2021, bringing the total number of stores to five, a little more than a month after Steele acquired All EV Canada on July 26. There is also a location in Stratford, PEI.
“To be announcing four new locations just one week following the acquisition of All EV Canada reinforces our commitment to leading and accelerating the adoption of electric vehicles in Atlantic Canada,” Steele Auto Group COO Kim Day said in a statement Tuesday. “With strong federal and provincial purchase incentives, a terrific charging station network across the region and marketing efforts by consumer groups such as EVAAC, Drive Electric NB, Drive Electric NL and others, we really believe the time for EV’s is now.”
PEI residents can receive $5,000 in provincial incentives toward the purchase of a new or used EV. The government will also offer $2,500 to those who buy a plug-in hybrid. Used BEVs/PHEVs must have a sticker price of $55,000 or less to qualify for the incentive.
Earlier this year, Nova Scotia announced its EV Assist program, which offers up to $3,000 to those purchasing new EVs and $2,000 to those buying used vehicles.
Newfoundland and Labrador announced an EV rebate program in June worth $2,500 per vehicle, and New Brunswick announced a program in early July with rebates up to $5,000 per EV. The federal Incentives for Zero-Emission Vehicles (iZEV) program also provides up to $5,000 per eligible vehicle in all provinces.
The rapid expansion also means Steele Auto Group is hiring.
“We are growing [and] we need a number of terrific, new, passionate team members,” Jeff Farwell, general manager of All EV Canada said in a statement.
All EV Canada will offer prospective EV owners its free educational courses, “Which EV is right for me?”, at each location to assist with the transition to electric vehicles.
“We also look forward to welcoming more EV passionate people to our growing team of EV educators,” Farwell said.
Under terms of the acquisition, Farwell assumed a leadership role within All EV Canada, as did his fellow founding partners David Giles and Jeremie Bernadin.