Subaru and Mazda were deemed the brands to have the highest overall dealer satisfaction in Canada, according to the Canadian Automobile Dealer Association’s annual Dealer Satisfaction Index (DSI) survey.
Subaru won the CADA’s award for highest overall satisfaction and most effective dealer communications in 2019 for brands with 100 or fewer Canadian dealers, while Mazda won the same awards for companies with more than 100 dealers.
The CADA’s annual DSI survey, now in its 30th year, surveys how dealers feel about automakers on a host of topics. The association revealed the award winners at its CADA Summit in Toronto Feb. 12 ahead of the Canadian International AutoShow.
Volvo won the award for most improved overall satisfaction among brands with 100 or fewer dealers, while Kia won the award for larger companies.
Volvo Canada Managing Director Matt Girgis, speaking on Feb. 13 at the Automotive News Canada Congress in Toronto, said the brand has instituted an “outside-in, inclusive approach” to dealer relations since he took over in 2019. He said the brand’s relatively small network of 36 dealers should allow it to work with them better than if it had a larger dealer body.
“One of the things we started to do right away was to get very involved with our dealer network and get a pulse on what’s happening,” he said.