After a record decline in vehicle deliveries in the first quarter, Tesla Inc. said it will introduce lower-priced versions of several models, effectively offering consumers a discount.
The automaker is reintroducing standard models of the Model S and Model X that have shorter driving ranges than other versions, Tesla said in a statement late Tuesday. Also new are redesigned drivetrains on more expensive variants of the cars, allowing buyers to get “more range out of every dollar spent on charging,’’ the company said.
The changes come as CEO Elon Musk struggles to accelerate sales and bring his cars to markets worldwide. Deliveries dropped last quarter by almost 30,000 cars from the preceding period as the U.S. shrank tax incentives and amid delays in shipments to consumers in Europe and China.
Canadian deliveries have remained essentially constant with an estimated 7,050 deliveries in the first quarter of 2019 and about 6,690 units in the last quarter of 2018. Ontario did eliminate its EV incentives late in 2018, but the federal government recently announced its own rebate program.
Tesla shares have fallen 10 per cent since April 3, the day before the automaker reported the delivery decline. The company is scheduled to report quarterly earnings after the U.S. market close Wednesday.