Toyota Canada customers will have the ability to video chat with sales staff across the country when they log onto the automaker’s website.
Easy Shop Video Chat is a new tool that allows customers who are shopping for a vehicle online to speak face-to-face with a product adviser at the Toyota dealer of their choice.
The video chat complements Toyota Easy Shop, a new platform of tools launched on the company’s websites in March with the help of Rapid RTC, a Canadian tech company based in Winnipeg.
“Toyota has expanded the Easy Shop offering several times since then, but the new video chat feature takes the online experience to a whole new level,” Toyota Canada said in a news release.
Easy Shop Video Chat lets a customer turn a text chat into a one-way or two-way video chat with a product adviser at any time. Toyota says an advisor would be available during regular business hours in their respective time zones. Cadillac, which operates a similar online tool, has centralized agents available during specific hours.
With the video component active, a product adviser can share their screen with a shopper. Together, they can build and price a vehicle, fill out forms and submit a request for financing.
The product adviser can also transfer the Easy Shop Video Chat from their desktop computer to their phone to take the customer on a virtual tour of the showroom or vehicle lot. The adviser can even offer a live, interactive walk-around to allow the customer to explore vehicles and ask questions about features and specifications.
“There are many reasons a person may prefer to shop for a vehicle online, and the better we can make that experience, the happier our customers will be,” Martin Gilbert, director of corporate strategy and innovation at Toyota Canada, said in a statement. “Tools like Toyota Easy Shop Video Chat allow us to better connect our customers with those product experts, wherever they happen to be.”
Glen Demetrioff, president and CEO of Rapid RTC., said in a statement that Easy Shop Video Chat can “deliver nearly the same experience digitally as they do in person.”
“Salespeople are trained experts. They’re the most qualified to answer shoppers’ product and pricing related questions and deliver a positive buying experience – both in the showroom and online,” Demetrioff said. “Nothing compares to the physical showroom experience, but when foot traffic is low or when a salesperson is between appointments, their next best lead is that engaged online shopper.”