Recent Stories
THE UNOBVIOUS ONES: With ‘improvement’ in her title, no interior can be inferior

Margaret Soares helps supplier CGT keep improving; Erica Cheah gets any automaker’s message to the masses; Ruth McBride keeps the finances in order at Scotiabank. They are the latest group of Unobvious Ones flying below the radar.
THE UNOBVIOUS ONES: Quality research means asking the right questions, listening

Paul Pacheco helps carmakers get into customers’ heads; Doug Brown meets the unique challenges of rural clients; Chris Muir is now turning out new waves of technicians. They are the latest group of Unobvious Ones flying below the radar.
THE UNOBVIOUS ONES: The student becomes the director of business

Jason Dale has come full circle at the Automotive Business School of Canada; Mark Stevenson applies the personal touch at Steele Hyundai; and Matt Berenz is getting lots of likes on social media for Pfaff Automotive Partners. They are the latest group of Unobvious Ones.
THE UNOBVIOUS ONES: The Order of Canada recipient helping dealerships improve

Agnes Di Leonardi has received the Order of Canada and helps dealers improve; Mojio CEO Kenny Hawk helps connect cars to the internet; and Bill Darmon is the Canadian Shelby American expert. They are the Unobvious Ones.
THE UNOBVIOUS ONES: From cosmetics to waxing cars

Reanne Rizzuto used to sell cosmetics before seamlessly transitioning to auto detailing; David Robins says vehicle valuation requires his analytical skills; and Daniel Da Silva leads by getting ‘into the trenches.’ They are this month’s Unobvious Ones.
Toyota Prius AWD-e 'really about how it behaves in winter,' company says

Even though the Toyota Prius AWD-e costs $1,000 more than the two-wheel-drive version of the all-electric vehicle, Toyota expects it to grab 65 per cent of total Prius sales.
THE UNOBVIOUS ONES: From 'RollerCoaster Tycoon' to Honda's r&d department

Carloyn LeBlanc went from wanting to design roller-coasters to joining Honda's r&d team; Alan McClelland is doing all he can to get kids into trades; Infiniti Canada's Alannah David-Clark’s domain is the internet. They are the Unobvious Ones.
P.E.I.'s first woman dealer principal an island unto herself

Tammy Roach will soon open Mitsubishi’s only store on P.E.I. In doing so, she will also become the island’s only woman dealer principal.
Be an F&I consultant, not salesperson, to customers, experts say
The industry is entering the home stretch of 2018 marked by slumping sales and rising interest rates. While selling F&I products boosts dealers' bottom line, many customers would rather be anywhere else than the F&I office.
She's a truck drivin' woman getting cars from point A to point B
Auto-hauler driver Diana Niedzwiedzki keeps on trucking; Leroy Burkhart keeps things rolling in the tire department; and Miguela Sapa gets people paid. They are some of The Unobvious Ones.
Intercontinental travel required to work at Continental
Okan Sen travelled 8,000 kilometres for a job interview with Continental; Samir Akhavan puts the personal touch in buying and selling; and Steve Kicksee smells money in mildew. They are some of the Unobvious Ones.
Crashworthiness tests need to be worthy
Alexandre Mailloux's work is vital for collecting and delivering vehicle test data; Alex Gates knows the auto past must be preserved; and Mary Leigh Burrowes knows what Honda customers want. They are some of the Unobvious Ones.
An accountant who plays by different numbers
David Velasco is an accountant who determines the discounts customers receive; Katie Allanson wanted to be a physiotherapist but has a knack for ergonomics; and Scott Marshall is a driving instructor keeping people safe.
A dealership number-cruncher for hire
Michael Lewicki focuses on dealership financial consulting because of his love of cars; Ashlee Royal travels to auto shows to be sure vehicles are clean; and Mike Tedesco has a knack for improving a dealer's CSI rating. They are some of the unobvious ones.
How writing about protein led to a PR career at Subaru Canada

Subaru's Julie Lychak says if she can explain protein powder to an 18-year-old, she can sell Subaru; Nathalie Haché is "the voice" of Hyundai Canada; Mac Fuenmayor optimizes websites. They are this month's Unobvious Ones.