Recent Stories
THE UNOBVIOUS ONES: Shaping Transport Canada's safety, environmental regulations

Marc Belzile is helping set safety regulations in Canada; Larry Caron is mold-ing the future at Cavalier Tool ; and Hina Latif provides legal guidance at Mercedes-Benz Financial Services Canada. The are this month’s group of Unobvious Ones, movers and shakers who fly below the radar in the Canadian auto industry.
Gerald Bruch, Stephanie Daley and Mary Borg
THE UNOBVIOUS ONES: Meet the Canadian helping run Honda in the U.S. Deep South

Gerald Bruch is an Ontarian helping lead Honda in the Deep South; Mary Borg is responsible for Jaguar Canada’s consumer messaging; and Stephanie Daley is recruiting dealers to spread the word about EVs. The are this month’s group of Unobvious Ones, movers and shakers who fly below the radar in the Canadian auto industry.
THE UNOBVIOUS ONES: Making a switch to digital from physical

George Bidzios takes what he gleans from physical contact and conversations and makes digital tools; Roberto Carrasco makes service-department supplies for dealerships; Paul Andreana is the link to the companies supplying financing and warranties. They are the latest group of Unobvious Ones, flaying below the radar in the Canadian auto industry.
THE UNOBVIOUS ONES: How a chemical engineer found a dream career by accident

Jocelyn Doucet recycles plastics to use in synthetic rubber for tires; Michael Zeisman uses what he learned in the hospitality sector and applies in auto; and Ahmed El Ganzouri is laser-focused on helping GM with its environmental efforts. They are the latest group of Unobvious Ones, movers and shakers who fly below the radar in the Canadian auto industry.
THE UNOBVIOUS ONES: She was going to quit, but then became a ‘solutionator’

Pamela Pearson does “all the things nobody else wants to do’; Volvo Cars Canada counts on Waqas Khan; and Carol Malmas provides a keen eye for Kelowna Mercedes-Benz. They are the latest group of Unobvious Ones, people who fly below the radar in Canada’s auto industry.
THE UNOBVIOUS ONES: A ‘human strategy’ helps ElectraMeccanica’s growth in three countries

Andrew Blair helps grow ElectraMeccanica grow; Julian Pastore bridges automakers and their dealers; and Romaric Lartrilleux. They are the latest group of Unobvious Ones, flying below the radar in the Canadian auto industry.
THE UNOBVIOUS ONES: What the NHL and dealerships have in common

Former NHLer player Rob Pearson is a team player at an Ontario dealership; Jim McAlorum makes sure picking up a new vehicle is exciting and informative; and Dawn Sutherland gets warranty claims processed quickly. They are the latest group of Unobvious Ones, flying under the radar in the Canadian auto industry.
THE UNOBVIOUS ONES: The man who works on Hyundai’s preproduction cars

Prim Ramnarie works on Hyundai’s preproduction cars; Kevin Adams keeps the lights on at GM’s facility in Oshawa, Ont,; and Denis Kubin keeps Alberta dealers in the know. They are the latest group of Unobvious Ones, people who fly under the radar in Canada’s auto industry.
THE UNOBVIOUS ONES: Getting back to work safely amid the COVID-19 pandemic

Natalie Gadsden is getting people back to work, safely; Mike McWhinney is incorporating new sales method at a Subaru dealership; and Peter Hatges provides good information — and advice — at KPMG. They are the latest group of Unobvious Ones, flying below the radar in Canada’s auto industry.
THE UNOBVIOUS ONES: She breaks the mold to help Canada’s mold makers

Diane Deslippe makes sure Canadian moldmakers are noticed; Ian Soutter puts a charge into EVs; and Bhu Kapur puts cars in the hands of influencers. They are the latest group of Unobvious Ones, people who fly below the radar in Canada's auto industry.
THE UNOBVIOUS ONES: How a job with Honda proved to be the right ‘fit’

Terry Grasby makes sure the parts fit for Honda Canada; Spencer Watson brings organizational and people skills to Kia Canada; and Andy Ross is all about the details. They are the latest group of Unobvious Ones.
THE UNOBVIOUS ONES: TADA event planner goes virtual during pandemic

COVID-19 forced Diana Conte to move plans online; Aleksandra Bulat gets people in the auto industry the PPE they need; and Lucas Scarfone, a photographer who works with BMW, General Motors, Porsche and Volvo, is bringing smiles to kids’ faces. They are the latest group of Unobvious Ones.
THE UNOBVIOUS ONES: Building bridges between automakers and government

Jason Willmore’s keen eye for detail keeps customers’ vehicles in check; Raseeka Rahumathulla of VW Canada makes sure Germany knows what’s happening here; Yasmin Tarmohamed builds a bridge between automakers and government. They are the latest group of Unobvious Ones, movers and shakers who fly below the radar in the Canadian auto industry.
THE UNOBVIOUS ONES: Data analysis drives solutions for retailers

William Ha keeps tabs on customer satisfaction for Kia Canada; David Adams does almost all of it for the Global Automakers of Canada; and Warren Ali is prepping suppliers for a future shaped by connected and autonomous vehicles. They are the latest group of Unobvious Ones, people in Canada’s auto industry who fly under the radar.
THE UNOBVIOUS ONES: Canada isn’t just ‘USA Lite,’ says Subaru car-line manager

Brad Evans tailors Subaru products to Canadian customers; Jim Dickie is a professor at the Automotive Business School of Canada at Georgian College; and Sandra Cristina puts the final touches on sold Honda vehicles before they head out of the door. They are the latest group of Unobvious Ones, the movers and shakers who fly below the radar in the Canadian auto industry.