Colin Dhillon, the chief technical officer of the Automotive Parts Manufacturers' Association, says automobiles are going to become increasingly connected through mobile phones, which means different industrial sectors can no longer work in isolation as the relationship between consumer and vehicle changes.
Even though a study of 56 North American auto shows in 2019 found that the events influence car-shopping, purchases and draw affluent, highly educated consumers, it isn't enough to convince some automakers to stick with the Canadian International Auto Show in Toronto.
Pagani entered the North American market in 2011 and made its first Canadian delivery in 2014. The $4.6-million 2019 Pagani Huayra Roadster BC can now be ordered through Pfaff Reserve of Woodbridge, Ont. The dealer has completed nine transactions for the supercar maker in the past.
Advertisements promoting Toronto Raptors Superfan Nav Bhatia's two Hyundai dealerships and his Genesis store depict a smiling Bhatia, with one raised index finger to denote No. 1, and the other hand cradling a basketball.
The Dilawri Group of Companies, Canada’s largest dealership group with 72 franchises, is changing its digital presence with a major relaunch that it says will reflect the changing attitudes of consumers towards online shopping.
Hyundai dealer Nav Bhatia, one of the Toronto Raptors's biggest fans — perhaps as famous as Canadian rapper Drake in NBA circles — was the grand marshal in the team's NBA Championship parade. Bhatia uses his front-row fame to build basketball courts for youths and bring people together.
Bourgeois Chevrolet Buick GMC of Rawdon, Que., last fall bought 150 EVs from Ontario dealers who had just lost their provincial EV rebate program. Now, with the help of the federal government's new $5,000 incentive program, Hugo Jeanson, co-owner and general manager, says he'll sell them all.