Open-concept showrooms are not new, but subtle changes to the traditional glass-box design, including highly visible service departments and sales staff working on the showroom floor, provide a more comfortable environment for customers and, quite literally, transparency into the operation.
Chris Stommel, president of Michigan-based Foresight Research has come to the conclusion, based on 10 shows that have taken place in the United States since the spring, that manufacturers that skip auto shows will suffer brand damage.
Canadian auto show organizers are planning to run their events in 2022 after COVID-19 shut them down in 2021 – and in some cases the last two years – but they will be doing so without some manufacturers that supported them previously because of fallout from the pandemic.
Trillium Automobile Dealers Association President Michael Eatson urges automakers to work with their dealer networks to navigate the digital course. “It’s engaging and listening to the dealers just to find out what their people want,” he says.
Founded in July, 2018, TRADE X, is set up as a third party to ensure the condition of the cars that are being bought and sold are verified, the money exchanged is secure, the vehicle gets to where it is going and sellers are paid in their local currency with applicable taxes.