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Perry Lefko

Toronto Correspondent for Automotive News Canada

[email protected]

Toronto Correspondent

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Recent Stories
Parts association says to think of vehicles as 'digital platforms'

Colin Dhillon, the chief technical officer of the Automotive Parts Manufacturers' Association, says automobiles are going to become increasingly connected through mobile phones, which means different industrial sectors can no longer work in isolation as the relationship between consumer and vehicle changes.

Dealers need to better understand search engine optimization, expert says

Mindy Weinstein, a digital marketing expert and founder of Market MindShift, says "it’s hard to be a jack of all trades when it comes to digital." So, dealers should considering hiring an SEO expert when building websites.

CIAS fights to prevent more automaker defections from Toronto event

Even though a study of 56 North American auto shows in 2019 found that the events influence car-shopping, purchases and draw affluent, highly educated consumers, it isn't enough to convince some automakers to stick with the Canadian International Auto Show in Toronto. 

Downward sales trend to continue for next few years, analyst warns

Jeff Schuster of forecaster LMC Automotive says a combination of uncertainty in the global market and a record level of consumer debt in Canada are contributing factors driving the ongoing sales slump.

Volvo, Audi pull out of Montreal auto show

Volvo and Audi have joined Mercedes-Benz in defecting from the show, surprising organizers who say manufacturers that opt out of auto shows are missing out on a great marketing initiative.

$4.6M 2019 Pagani Huayra Roadsters to be sold through Toronto-area dealer

Pagani entered the North American market in 2011 and made its first Canadian delivery in 2014. The $4.6-million 2019 Pagani Huayra Roadster BC can now be ordered through Pfaff Reserve of Woodbridge, Ont. The dealer has completed nine transactions for the supercar maker in the past.

A closer look at JLR's plan to grow in Canada

Adding dealerships is important, but Jaguar Land Rover Canada also needs to improve customer satisfaction by using new technology, says company President Wolfgang Hoffmann.

Mercedes-Benz pulls out of 2020 Toronto, Montreal auto shows

Canadian International AutoShow organizers in Toronto are speaking with other manufacturers about occupying the space vacated by Mercedes-Benz.

How Raptors Superfan Nav Bhatia turns courtside fame into surging Hyundai sales

Advertisements promoting Toronto Raptors Superfan Nav Bhatia's two Hyundai dealerships and his Genesis store depict a smiling Bhatia, with one raised index finger to denote No. 1, and the other hand cradling a basketball. 

Enough with government EV incentives, say some auto execs

Leaders at Jaguar and Honda are panning government programs for distorting demand and changing at the whim of an election.

Ontario’s 1st Cadillac-exclusive store to distinguish brand from competitors

In Canada, Cadillac generated 7,184 sales during the first six months of the year, up from 5,991 during the same period in 2018, according to the Automotive News Center in Detroit.

Dilawri Group of dealerships hires 360.Agency to overhaul online presence

The Dilawri Group of Companies, Canada’s largest dealership group with 72 franchises, is changing its digital presence with a major relaunch that it says will reflect the changing attitudes of consumers towards online shopping.

Toronto Raptors superfan and Hyundai dealer Nav Bhatia sees his celebrity status grow

Hyundai dealer Nav Bhatia, one of the Toronto Raptors's biggest fans — perhaps as famous as Canadian rapper Drake in NBA circles — was the grand marshal in the team's NBA Championship parade. Bhatia uses his front-row fame to build basketball courts for youths and bring people together.

Dealers want to avoid waiting game for reimbursement of federal ZEV rebates

Dealers in Ontario and Quebec say the wait for repayment of provincial ZEV rebates can take a while and they hope to avoid the same problem with the federal program, which promises reimbursement within 20 business days.

How a Quebec dealer's $6.6M bet on EVs will likely pay off

Bourgeois Chevrolet Buick GMC of Rawdon, Que., last fall bought 150 EVs from Ontario dealers who had just lost their provincial EV rebate program. Now, with the help of the federal government's new $5,000 incentive program, Hugo Jeanson, co-owner and general manager, says he'll sell them all.

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