Magna International, the Canadian automotive supplier behind Chrysler’s 2004 breakthrough Stow ’n Go seating is now developing seats that do more than just fold into the floor.
As the industry moves toward a future that includes autonomous vehicles and ride sharing, North America’s biggest supplier has a new vision of the cabin of the future.
Magna says seat positioning will play an increasingly important role in creating a flexible space where drivers and passengers can move cargo, get work done and interact with each other more freely.
The concept includes three configurations, including a car-sharing mode that focuses on cargo, a long road trip configuration that includes “campfire seating” and sleep support, and autonomous ride sharing or conference mode.
"Magna's seating innovation is driven by the belief that while the vehicle occupant experience will be very different with the introduction of mobility and autonomy, the functional basics will remain the same: passengers want convenience, flexibility and comfort," said Mike Bisson, President Magna Seating. "This approach has essentially helped us create seats that adjust to the consumer, instead of having the consumer adjust to seats."
The long road trip configuration also includes massaging seats “for optimal blood flow” and “personal sound zones.” The conference mode also includes the conference seating and three-wide seating.
Magna will reveal more about the concept at CES in Las Vegas in January.