DETROIT — A shade reminiscent of a volcanic explosion represents North America's latest car colour trend, auto coatings supplier BASF said at the Detroit auto show.
BASF, which has an automotive paint plant in Windsor, Ont., showcased the shade Lava at the show Wednesday. The colour represents a crossroads of high technology and sustainability, BASF designers said.
Lava, a charcoal gray with red undertones, is one of several key colours assigned to global regions, including a coppery beige for South America, a pearl-like ivory for Asia Pacific, a rich yellow for China, and a metallic gold for Europe, the Middle East and Africa.
BASF's Automotive Color Trends team creates an annual palette to stir creativity in the auto industry.