Auto parts makers that equipped Canadian-made technology on the Project Arrow concept vehicle are starting to see a return on their investment, says Flavio Volpe, president of the Automotive Parts Manufacturers’ Association (APMA).
A number of suppliers are already in discussions with car companies for possible new business, Volpe said during a panel discussion at the 2023 Automotive News Canada Congress Feb. 16 in Toronto.
Volpe referred to the global launch of Project Arrow at the Consumer Electronics Show in Las Vegas in January that drew industry executives, including Stellantis CEO Carlos Tavares. “Carlos said, ‘why did you do it?’ So, we can show you the technology. And he said, ‘don’t we already buy from them?’ I said maybe 20. He said, ‘tell me about the other 38.’