Just as technology has upended traditional media, and introduced disrupters, it has empowered automakers to abandon popular age-old marketing events, such as the Canadian International AutoShow.

Canadian International AutoShow organizers in Toronto are speaking with other manufacturers about occupying the space vacated by Mercedes-Benz.

The 2019 Canadian International AutoShow's long list of notable reveals mirrors the “shifting away” from traditional cars to trucks and crossovers,” says CIAS GM Jason Campbell. Here's a look at some of the vehicles making their Canadian debuts.

Michael Kopke, director of marketing for Kia Canada, says the brand’s desire to do things differently, such as vehicle launches separate from the auto show, stems from the automaker’s internal culture of "constant reinvention."