Jaguar Land Rover News
S&P Global said that based on consumer buying activity in 2024, overall industry loyalty rates saw a slight year-over-year improvement for the third year in a row.
The investment into the Portland-based tech hub will be spread over the next decade.
JLR and other premium automakers are facing a reluctance from wealthier China consumers to splash out on big-ticket items amid an economic slowdown caused by a crash in property values.
In his new role Nigel Blenkinsop will focus on continuing JLR’s work on updating its factories to build a new generation of EVs.
JLR’s operating profit fell 17 percent in the quarter as a sales boom in the U.S. failed to offset a sharp drop in demand from China.
JLR will more than double the capacity of its SV Bespoke Paint matching service, allowing Range Rover SV clients to paint their cars in any color.
JLR’s performance in China is “resilient,” a top Tata executive says, even though the luxury segment has shrunk, adding the company is ensuring “optimal inventory” at dealerships.
JLR officials are working with dealers to improve the poor quality rankings of Jaguar and Land Rover brand vehicles.
Dan Fields, chairman of the JLR Retailer Cabinet, said dealers are on board with plans to reinvent Jaguar and take it upmarket.
As electric car adoption continues in fits and starts, auto executives have created a killer app for the wide swath of American drivers that fall between EV-curious and EV-skeptical: the super hybrid.
