Dealerships dropping the ball on data, expert says

Janis Showers of The Car Girls advocates more love for customer databases; it needs to be constantly updated and nurtured and not taken for granted just because some technology is now in the picture. (KIJIJI\/WILLIAM SUAREZ)

December 16, 2016 05:00 AM

A specialist for dealership business-development centres sees profits slipping through their fingers and basic customer relations suffering, all from data-collection issues and misuse.

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