Birchwood Auto Group learns more by asking customers less

One of the showrooms under one of Birchwood Auto Group's 18 rooftops. (Birchwood Auto Group\/Facebook)

KW

By:

Ken Wysocky

July 16, 2018 05:00 AM

To determine what makes Birchwood Auto Group customers happy, Steve Chipman firmly believes that less is more — more or less.

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