With a record sales year already in the bag, Mitsubishi is on a tear. There’s increased port capacity, rising inventory, more dealerships, plans to unveil new product and a much larger parts depot to support the anticipated growth, said Kenji Harada, CEO of Mitsubishi Motor Sales of Canada.
The footprint of the new Ontario parts distribution centre is 70-per-cent greater than the previous location.
“This is new space, and means we no longer have to use off-site temporary storage, which we have been using for a number of years,” said Harada, who cut the ribbon for the 164,000 square-foot (15,000 square-metre) facility in Mississauga, Ont., on Oct. 3.
The first facility, opened in 2011, was designed to support a network of about 80 dealerships. Now, there are 96 across Canada; two opened in 2021 and two opened in 2022.
“We’ll be announcing our 97th dealership in the coming weeks, and we are expecting more growth in 2024,” Harada said.
Issues around logistics and supply chain management are among the most critical challenges facing the company, a common headache in the auto industry, he said.
“We recently secured additional port capacity, as well as this warehouse space expansion, to accommodate our further growth,” Harada said.
In addition to the ongoing use of the Port of Vancouver, Mitsubishi added the Port of Nanaimo for importing vehicles.
BEST SALES YEAR EVER