Automotive Business School of Canada
The Automotive Business School at Georgian College in Barrie, Ont., has grown in both reputation and reach under the tutelage of Jason Dale.
The former dealership general manager became executive director in 2018, and the school’s job-placement rate has risen from an already remarkable 90 per cent-plus to a full 100 per cent for graduates of its fouryear degree program and 95 per cent for two-year diploma recipients.
Meantime, grad courses in dealership management are offered from Vancouver to Halifax, with instruction in French in Quebec. Then there’s the annual student-organized outdoor car show that this year showcased 26 brands and drew 12,000 visitors.
For Dale, 47, one of the best parts is seeing student ideas for evolving technology and a shifting retail world.
“The car business is ever-changing,” he said, “and these students are the future of our business.”