Skip to main content
Sister Publication Links
  • Automotive News
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Subscribe
  • login
  • HOME
  • News
    • News by Brand
    • Auto Shows
    • Canadians Abroad
    • Photo Galleries
    • Automakers
    • Suppliers
    • Retail
    • Dealer Best Practices
    • Government Relations
    • Trade and Tariffs
    • Technology
    • Labour
    • Aston Martin
    • BMW
      • Mini
      • Rolls Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ferrari
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Kia
    • Mazda
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Fiat Chrysler
      • Jeep
      • Fiat
      • Lancia
      • Maserati
      • Ram
    • Subaru
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
    • Volvo
    • VinFast
    • Toronto Auto Show
  • Opinion
    • Blogs
  • Video
  • Podcasts
  • EVENTS & AWARDS
    • 2022 Auto News Canada All-Stars
    • 2022 Canadians To Watch
    • 2022 Diversity Champions
    • Best Dealerships To Work For
    • Canada Congress
    • Retail Forum: Dealer Discussions
    • Leading Women Roundtables
    • Embracing Diversity Roundtable
    • EVs Decoded
  • Jobs & Classifieds
  • +MORE
    • IN THE DRIVER'S SEAT
    • NEWSLETTERS
    • SUBSCRIBE
    • CLASSIFIEDS
    • PEOPLE ON THE MOVE
    • COMPANIES ON THE MOVE
    • WEBINARS
    • ADVERTISE WITH US
    • CONTACT US
    • DIGITAL EDITION
    • PUBLISHING PARTNERS
MENU
Breadcrumb
  1. Home
  2. Cars & Concepts
December 24, 2021 10:54 AM

Mazda says there’s no anxiety over the MX-30’s 161-km range, value

'With the smaller battery, the driving dynamics are a little bit better than we find with [other EVs] on the road'

Sam McEachern
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Mazda MX30
    MAZDA

    The MX-30 “has a smaller battery, a smaller footprint environmentally and still meets the range needs of 80 per cent-plus of the consumers that will probably use this,” said Mark Peyman of Mazda Canada.

    Mazda Canada and its dealers expect the automaker’s first electric vehicle sold here — the MX-30 crossover — to sway buyers with its sporty driving traits and premium quality, despite offering significantly less range than similarly priced rivals.

    “I think that the Mazda buyer is used to a superior-driving car, so I don’t believe it will be an issue — especially considering this is their first attempt at electrification,” said Laura Zanchin, executive vice president of Zanchin Automotive Group, which operates three Mazda stores in Ontario.

    “So, will they spend a little bit for Mazda? I think they will. Especially when they see the look of this particular vehicle.”

    The 2022 MX-30, which is now available at select dealerships in British Columbia and Quebec, will be front-wheel-drive and have 143 horsepower. Natural Resources Canada rates the MX-30’s range at 161 kilometres.

    The Hyundai Kona Electric provides an estimated range of 415 kilometres. The MX-30 is priced from $44,100, including destination charges, while the 2022 Kona Electric starts at $45,650.

    Mark Peyman, Mazda Canada Inc.’s national manager for product and electrification strategy, expects the MX-30 will appeal to urban buyers with access to a second vehicle. The MX-30 will mainly serve as an eco-friendly way to get to and from work or the grocery store.

    “We come to market with a vehicle like the MX-30 that has a smaller battery, a smaller footprint environmentally and still meets the range needs of 80 per cent-plus of the consumers that will probably use this,” Peyman said. “We’ve found through research that many of these individuals have additional cars in their households that are for longer range.”

    ‘REAL-WORLD USE’

    Russell Grosser, general manager of Destination Mazda in downtown Vancouver, said he has been using the store’s demo MX-30 as his main method of transportation for about a month. A resident of Maple Ridge, about 40 kilometres from the dealership, Grosser can drive to work, return home and then back to work again before he has to plug in the vehicle. The MX-30’s 161-kilometre estimated range is enough for most Canadians, he said.

    “What I’m finding is they [consumers] are really quite focused on that number, the range specifically, without translating that to real-world use,” he said.

    The smaller battery has less usable range than competitors, but it gives the MX-30 a smaller carbon footprint than other EVs, along with a lighter curb weight, Grosser said.

    “With the smaller battery, it’s an easier thing to dispose of, and the carbon output for mining and refining those batteries is a lot less,” he said. “So people who actually want the environmental aspect of an EV, as opposed to just the fuel savings, they’re looking at that as well.

    “With the smaller battery, the driving dynamics are a little bit better than we find with [other EVs] on the road.”

    Mazda has allocated 700 MX-30s for British Columbia and Quebec for 2022, a volume it believes will fulfill demand in the first year. A plug-in hybrid MX-30 with a range-extending internal-combustion electric-generator engine is set to arrive in Canada in late 2022 and will be sold nationally.

    “Step one is to focus on these urban environments and people that do want a more environmentally conscious choice with the full battery electric,” Peyman said. “Step two, this [plug-in hybrid model] could conceivably be somebody’s only vehicle, so it’s just a step further out.”

    RECOMMENDED FOR YOU
    Chevrolet to end production of Camaro sports car in 2024
    Recommended for You
    CHEVY_CAMARO-MAIN_i.jpg
    Chevrolet to end production of Camaro sports car in 2024
    ChallengerDemon170-MAIN_i.jpg
    2023 Dodge SRT Challenger Demon 170 roars with 1,025 hp
    GLAGLB-MAIN_i.jpg
    Mercedes-Benz tunes up its 2024 entry-level GLA crossover
    DSMA CEO on current mergers & acquisitions outlook
    Sponsored Content: DSMA CEO on current mergers & acquisitions outlook
    Digital Edition
    March 2023 Cover
    View latest issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up today for our Weekly Newsletter, Daily Newsletter and Breaking News Alerts. We'll deliver the news you need to know straight to your inbox.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Subscribe Now

    An Automotive News Canada subscription includes 12 monthly issues – delivered in print to your doorstep, and digitally to your inbox – plus unlimited, 24/7 access to our website.

    Subscribe Now
    Connect With Us
    • Facebook
    • Twitter
    • Instagram

    Our Mission

    The Automotive News Canada mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in Canada.

    Contact Us

    1155 Gratiot Ave
    Detroit MI 48207

    1-877-812-1257

    Email Us

    ISSN 2475-5001 (print)
    ISSN 2475-501X (online)

    Resources
    • About us
    • Contact Us
    • Digital Edition Archive
    • Advertise with Us
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Canada
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • News
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ferrari
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Kia
        • Mazda
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Fiat Chrysler
          • Jeep
          • Fiat
          • Lancia
          • Maserati
          • Ram
        • Subaru
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
        • Volvo
        • VinFast
      • Auto Shows
        • Toronto Auto Show
      • Canadians Abroad
      • Photo Galleries
      • Automakers
      • Suppliers
      • Retail
      • Dealer Best Practices
      • Government Relations
      • Trade and Tariffs
      • Technology
      • Labour
    • Opinion
      • Blogs
    • Video
    • Podcasts
    • EVENTS & AWARDS
      • 2022 Auto News Canada All-Stars
      • 2022 Canadians To Watch
      • 2022 Diversity Champions
      • Best Dealerships To Work For
      • Canada Congress
      • Retail Forum: Dealer Discussions
      • Leading Women Roundtables
      • Embracing Diversity Roundtable
      • EVs Decoded
    • Jobs & Classifieds
    • +MORE
      • IN THE DRIVER'S SEAT
      • NEWSLETTERS
      • SUBSCRIBE
      • CLASSIFIEDS
      • PEOPLE ON THE MOVE
      • COMPANIES ON THE MOVE
      • WEBINARS
      • ADVERTISE WITH US
      • CONTACT US
      • DIGITAL EDITION
      • PUBLISHING PARTNERS