An unconventional electric vehicle prototype, with suicide doors splayed open and an unfamiliar badge emblazoned on the hood, made its global debut at CES in Las Vegas Jan. 5.
Built not by an automaker but by a trade association, Project Arrow is the eye-catching culmination of three years of collaborative work by nearly 60 Canadian parts suppliers. It will serve as a rolling showpiece for the country’s automotive know-how, according to the Automotive Parts Manufacturers’ Association (APMA), the driving force behind the project.
“The prime minister dared us to imagine Canada’s net zero mobility future and the premier of Ontario challenged us to build it. Today … we reveal Project Arrow to the world, with 25 new technologies,” APMA President Flavio Volpe said in a release.