While the seventh generation of the new BMW 7 Series goes electric, the German automaker still plans on selling a gas-powered V8 version of its flagship luxury sedan in Canada.
And, there’s no price premium for the EV. Both models will start at the same price in Canada – $147,000, before shipping.
“No size fits all, not in this industry,” said Oliver Zipse, chairman of BMW AG during a round-table discussion after the 7 Series unveiling at a private event at the Chelsea Industrial in New York City.
“This is the decade of diversity, the decade of flexibility. Markets worldwide deal with a wide variety of different customer needs. That’s why we remain open to all technologies because it is the right concept for our customers. With our approach we are well prepared for a not-so-easy predictable future,” he said.