Canada's EV market is out of early adopters, says Ford Canada CEO Bev Goodman

As Ford adjusts to this new phase of adoption, matching supply with “highly unpredictable” demand has proved particularly challenging over the past 18 months, Ford Canada CEO Goodman says.

October 25, 2023 11:30 AM

Automakers have saturated the demand for electric vehicles from early adopters and must now refocus on winning over mass-market consumers, according to Bev Goodman, CEO of Ford Motor Co. of Canada.

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