“Our experience with the Gladiator has been positive; it has a bit of that Wrangler feel to it with a go-anywhere attitude,” said Trent Hargrave, dealer principal at Riverside Dodge-Chrysler-Jeep-Ram in Prince Albert, Sask.
Ram CEO Mike Koval Jr. said the brand is considering introducing a midsize pickup, in addition to the current full-size Ram 1500. To help gauge interest, dealers would get the first glimpse of a concept vehicle in March.
“We’ve always said we know that on a global basis, probably the biggest area, the biggest white-space opportunity for our brand to grow, has been the midsize pickup,” Koval told sibling publication Automotive News Sept. 25 on the sidelines of the North American International Detroit Auto Show.
“We’re looking at it — believe me, I am. We’ll see, but I am thinking about bringing it and giving our dealers a sneak peek.”