For most of its history, the automotive industry has been about bending metal. Today, however, the changes have been bending minds, as the vehicle has become practically a computer on wheels—hence the expressions “software-defined vehicle” and “connected vehicle.” Increasingly, the consumer experience is being shaped digitally, driven by data and technology. Automotive News Canada asked two of Salesforce Canada’s thought leaders in the connected-car sphere — Rory Macleod, Area Vice-President of Sales, Manufacturing, Automotive and Energy; and Achyut Jajoo, Senior Vice-President and General Manager, Manufacturing and Automotive — to help demystify the emerging era of the software-defined vehicle and to explain the challenges — and detail the opportunities — that await auto companies.
