FCA is in the midst of investing US$4.5 billion ($5.96 billion) in five Detroit-area plants. Jim Morrison, head of the Jeep brand in North America, says "the key is getting the right product at the right time and supporting the dealers.”
Physical dealerships and the customer relationship will remain important to auto retail even as the industry experiments with new ways of generating sales, say Canadian auto executives. But, disrupters such as Tesla threaten the traditional business model.
Adam Chamberlain, the head of sales for Mercedes-Benz in the United States, will take over as CEO of the luxury brand’s Canadian operations. Brian Fulton, at the helm since 2016, is leaving the company “to pursue other opportunities,” according to a news release.
While Don Walker is optimistic about what the USMCA free-trade pact could mean for Canada, he also has some warnings. If the content rules are too complicated or if wages rise too quickly in Mexico as a result of the new trade pact, supply work could go overseas where it might still be cheaper.