Unifor is airing radio ads in the Toronto market focused on the future of the Oshawa assembly plant. The union has commercials lined up in other Canadian cities throughout the week. If a meeting with GM executives doesn't go well Thursday, Unifor plans to run ads in the U.S., too.
Unifor President Jerry Dias has promised a major fight with General Motors in the coming months to try to keep the Oshawa plant open. It's not yet known who will attend a meeting between union and company executives, who will discuss the factory's future.