The commercial, featuring NBA star LeBron James, marks GM’s plan to revive the Hummer name on an electric pickup. It will be sold under the GMC brand, with production starting in 2021. The new ad will air during the fourth quarter of the Canadian broadcast, GM Canada says.
Thousands of chemists and lab-coat-wearing material science researchers at national labs, suppliers and automakers are rethinking the automobile at the molecular level. Canadian supplier Magna International just introduced a seat trim material it calls Freeform that is a natural for ride-share vehicles.
With a new midengine layout, the 2020 Corvette Stingray -- a barometer of GM's engineering prowess in an era of rapidly changing technology -- looks to be one of the most advanced vehicles the company has developed since it tested the world's first fuel cell vehicle in 1966 and, five years later, built the propulsion and suspension system for the Lunar Rover.
Chevrolet plans to unwrap the next-generation Corvette, featuring a midengine layout for the first time, in July. GM President Mark Reuss, who also heads the automaker's global product development programs, posted an image of the eighth-generation Corvette -- the C8 -- on his Facebook page late Thursday.