Automakers used words like “challenging” and “unprecedented” to describe the new-vehicle market and sales during the second quarter of the year, which was crippled by the COVID-19 pandemic. The Detroit Three automakers all posted losses of greater than 35 per cent last quarter. Toyota was down 48 per cent. Nissan plunged 57.3 per cent
Infiniti Now emphasizes online shopping and contactless test drives. It provides a one-on-one, person digital shopping tool designed to connect customers to retailers, who will assist them with everything from browsing inventory and choosing trim and options to scheduling test drives and final documentation of a sale.
Canadian Manufacturers & Exporters has devised a strategy designed to make manufacturing an economic driver during the recovery from the pandemic and it notes the auto industry is a key to understanding manufacturing's role in the economic rebound.
DesRosiers Automotive Consultants says May numbers offer "cautious optimism" after April sales plunged an estimated 75 per cent. The firm's seasonally adjusted annual rate of sales now stands at 1.1 million new vehicles. Automakers sold 1.9 million new vehicles in 2019.