The commercial, featuring NBA star LeBron James, marks GM’s plan to revive the Hummer name on an electric pickup. It will be sold under the GMC brand, with production starting in 2021. The new ad will air during the fourth quarter of the Canadian broadcast, GM Canada says.
Cadillac will pilot Cadillac Live in the United States after launching the program in Canada in March. All Cadillac dealerships in Canada opted into the program. So far, 160 U.S. dealerships in the five pilot states have opted in.
GM said it has been substantially damaged because FCA "undermined the integrity of the collective bargaining process" over the past decade. Three former FCA executives who have pleaded guilty in the ongoing UAW corruption scandal were named as defendants.