GMC News
General Motors is moving to increase production of light-duty trucks at its Fort Wayne, Indiana, assembly plant, making the announcement a day after President Donald Trump announced 25 percent tariffs on auto imports.
By this summer, GMC will add lower-priced trims and sell the electric pickup with multiple battery configurations and ranges for the first time.
Buick posted the biggest sales gain in the quarter ended March 31, up 39 percent, for its best first quarter in nearly 20 years. Cadillac, GMC and Chevrolet also posted double-digit sales gains, with GMC setting a quarterly record.
For 2026, the Sierra EV will come with the AT4 off-road variant and the base Elevation trim level, in addition to the high-end Denali pickup, the brand said. It also will have three different battery choices with varying ranges at multiple price points.
Buick-GMC's brand chief said the full rollout onto the Digital Retail Platform follows an ongoing pilot.
General Motors is well-positioned to adapt to any policy shifts from the White House and will not change its product plans or strategy because of the new president, brand leaders said.
GMC dealers are adding the Sierra EV pickup to their lineups as sales of the GMC Hummer EV pickup and SUV steadily increase.
Buick-GMC is "really one of the premier brands to be associated with now in the country," says dealer council Chairman Bo Mandal.
Despite headwinds, three luxury brands and four mass-market brands set new U.S. sales records in 2024.
General Motors said its U.S. light-vehicle sales surged 21 percent in the fourth quarter, with gains at all four brands helped by strong sales of crossovers and pickups.
