Mercedes Benz News
Tariffs have cast new uncertainty over an auto market that was on track to expand again this year after reaching 16 million sales in 2024, the highest level since 2019.
Mercedes-Benz is considering withdrawing its least expensive cars from the U.S. because President Donald Trump’s auto tariffs would likely make their sales economically unfeasible.
Diertl’s retirement comes as Mercedes slid from second place in the U.S. luxury market in 2022 behind BMW to third starting in 2023, falling behind Lexus.
Mercedes expects Trump's 25 percent tariff on U.S. auto imports would likely impact its margin by 2.5 percentage points. The U.S. makes up 16 percent of its global sales.
Trump’s 25 percent tariff could wipe out around a quarter of Porsche and Mercedes’ projected 2026 operating earnings, Bloomberg estimates.
Dirk Adelmann, CEO of Smart Europe, will be a speaker at the Automotive News Europe Congress in Turin on June 12.
Georges Massing, who is part of the company’s automated-driving push, says the need for computer hardware and cloud services puts European automakers at risk as vehicles become reliant on artificial intelligence.
Could anyone ever imagine that an automaker’s financial success could rest on the politics of its CEO?
BMW, Mercedes and Audi are seeking ways to bypass Trump’s punishing 25 percent tariffs on Canada and Mexico.
A Mercedes pilot project with humanoid robots is an example of how automakers are beginning to explore how to deploy AI-empowered tools to take over repetitive and hazardous tasks from line workers.
