Subaru News

Coverage of Japanese brand and its plans for future
SUBARU: Q1 sales up 9.1% with March the brand’s best month ever

Subaru extended its month-over-month sales streak in March to 32.

April 01, 2025 08:16 PM
Former Vermont dealership employee sentenced to 4 months in prison for embezzlement

The former office manager of two Vermont dealerships was sentenced March 17 after she pleaded guilty to one count of wire fraud.

March 31, 2025 01:00 PM
Daily 5 report for March 28: Trump tariffs could help boost March U.S. sales

U.S. car dealers know they have a significant short-term opportunity in the coming days to sell imported vehicles before tariffs boost sticker prices.

March 28, 2025 07:00 PM
Japan’s automakers brace for ‘significant’ production cuts if Trump tariffs go ahead

Toyota, Honda and Nissan add tariffs as an “emergency agenda” as they race to devise countermeasures to the U.S. tariffs threatened for April 2.

March 19, 2025 07:45 AM
Daily 5 report for March 13: J.D. Power study suggests happy dealers make for happy customers

It's pretty simple to report which brands do well in J.D. Power's automotive surveys, but sometimes the more compelling stories are found at the bottom of these reports.

March 13, 2025 07:30 PM
Dealership service scores high in latest J.D. Power study as Porsche, Subaru lead brands

One factor is service bay capacity is 'less of a concern,' leading to positive results in the J.D. Power study.

March 13, 2025 12:00 PM
Subaru opens new Tokyo R&D hub to develop AI software, lure foreign talent

Subaru's second R&D hub in Tokyo aims to lure international software talent to work on its artificial intelligence-powered EyeSight driver-assist systems.

March 11, 2025 07:31 AM
February auto sales dip slightly, but consumer spending is up

While industry fundamentals are strong, the impact of tariffs on the rest of the year remains unknown.

March 06, 2025 11:00 AM
Hyundai, Kia set 5th straight record sales in February; Ford, Toyota, Honda deliveries fall

Strong consumer demand, aided by rising incentives, is pushing the market, but softer fleet deliveries will hold back the total.

Last Updated
March 03, 2025 06:19 PM
GM, Tesla win S&P Global Mobility’s 2024 Automotive Loyalty Awards

S&P Global said that based on consumer buying activity in 2024, overall industry loyalty rates saw a slight year-over-year improvement for the third year in a row.

February 26, 2025 12:00 PM
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