A BMW waiting room built for show

In addition to being a waiting room, the Bavaria Lounge at Policaro BMW in Brampton is used for exclusive events. (Policaro BMW)

March 16, 2020 04:00 AM

A BMW dealership in Brampton, Ont., has created a premium lounge and membership experience that is generating loyalty and referral business from a subset of high-income customers, say brand executives.

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