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January 18, 2023 08:05 AM

Stellantis to reveal new product for Windsor assembly by Q3

'We’re getting fairly close to being able to reveal which models are coming' to Windsor, Ont., says Mark Stewart, COO of Stellantis’ North American operations

Grace Macaluso
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    Unifor Local 444 President Dave Cassidy and Mark Stewart of Stellantis
    UNIFOR

    Unifor Local 444 President Dave Cassidy, left, and Mark Stewart, COO of Stellantis’ North American operations, talk in Windsor, Ont., on Jan. 17. Stewart says the company plans to "host our union leadership to see the different models" planned for Windsor Assembly Plant.

    Stellantis will unveil the different models to be built at its assembly plant in Windsor, Ont., “in the coming months,” a senior executive said Jan. 17.

    “We’re getting fairly close to being able to reveal which models are coming,” Mark Stewart, COO of Stellantis’ North American operations, told Automotive News Canada. “We’re going to be super excited to host our union leadership to see the different models as we roll that out. And in the coming months, we’ll reveal what those are.”

    An announcement will likely be made by the third quarter of 2023, said Stewart, who was among company officials accompanying Prime Minister Justin Trudeau during a tour of the minivan plant.

    “The absolute goal is for the Windsor plant to get back on to a three-shift operation [as it had been] for many, many years.”

    Windsor Assembly Plant, which employs about 4,000 hourly workers, is currently a two-shift operation. It builds the Chrysler Pacifica, the Grand Caravan specifically for the Canadian market and the Voyager for fleet sales.

    But, according to U.S.-based forecasting firm AutoForecast Solutions (AFS), the plant will soon assemble the next generation of the Dodge Charger and Challenger. They are to be electrified versions of the muscle cars. Production of the current generation will stop at Ontario’s Brampton Assembly Plant (BAP) at the end of 2024. Meanwhile an electrified product from Jeep will take over their floorspace at the BAP.

    Related Article
    Dodge Charger, Challenger output to Windsor, a Jeep product to Brampton, forecaster says

    Stellantis confirmed in May 2022 that Charger, Challenger and Chrysler 300 sedan production would end in Brampton in 2024 when the plant pauses for a retool. It also said the Windsor plant would host the STLA Large, a new vehicle platform catering mainly to battery-electric vehicles (BEVs).

    Stellantis, in a joint venture with LG Energy Solution, is building a $5-billion battery plant in Windsor, not far from the assembly plant.

    Last May, Stellantis announced plans to spend $3.6 billion to retool its Windsor and Brampton plants to produce electrified vehicles. The federal and Ontario governments each will contribute up to $513 million toward the projects

    With files from Greg Layson

    CLARIFICATION: The next generation of the Dodge Challenger and Charger will be built on the STLA Large while the Ram Revolution EV pickup will be on the STLA Frame.

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