Nissan Canada CEO Steve Milette didn’t name Ford Motor Co., but he suggested that his company’s strategy for readying dealers for the electric-vehicle era avoids the missteps of its Detroit competitor.
Nissan’s 209 retailers will be required to invest in EV upgrades, Milette said during the April 14 Automotive News Canada Podcast. The amount, he said, will vary according to the dealership’s size.
“It’s very individualized to the dealer. So, depending on the size of the dealership, that would dictate how many technicians would need to be certified, how many salespeople would need to be certified.”
All dealers will have to meet certain standardized requirements, such as installing Level 3 charging stations, he noted. But, the overall investment, “is not as significant ... as you’ve seen in the media from some competitors.”
Indeed, Ford’s recent battle with dealers balking at having to spend up to $1.3 million for the right to sell EVs has generated headlines in Canada and the United States.