In terms of marketing, how important is a vehicle’s engine?
Years ago, there was a TV commercial with the catchphrase, “That thing got a Hemi?” At the time, Dodge pulled the storied Hemi name — a symbol of Chrysler Corp. power and performance from the 1950s to the early 1970s — from the history books and slapped it onto a newly designed truck engine.
To this day, a Hemi — available in several displacements and power levels — automatically ups the street cred of the vehicle it’s in.