Skip to main content
Sister Publication Links
  • Automotive News
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Subscribe
  • login
  • HOME
  • News
    • News by Brand
    • Auto Shows
    • Canadians Abroad
    • Photo Galleries
    • Automakers
    • Suppliers
    • Retail
    • Dealer Best Practices
    • Government Relations
    • Trade and Tariffs
    • Technology
    • Labour
    • Aston Martin
    • BMW
      • Mini
      • Rolls Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ferrari
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Kia
    • Mazda
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Fiat Chrysler
      • Jeep
      • Fiat
      • Lancia
      • Maserati
      • Ram
    • Subaru
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
    • Volvo
    • VinFast
    • Toronto Auto Show
  • Opinion
    • Blogs
  • Video
  • Podcasts
  • EVENTS & AWARDS
    • 2022 Auto News Canada All-Stars
    • 2022 Canadians To Watch
    • 2022 Diversity Champions
    • Best Dealerships To Work For
    • Canada Congress
    • Retail Forum: Dealer Discussions
    • Leading Women Roundtables
    • Embracing Diversity Roundtable
    • EVs Decoded
  • Jobs & Classifieds
  • +MORE
    • IN THE DRIVER'S SEAT
    • NEWSLETTERS
    • SUBSCRIBE
    • CLASSIFIEDS
    • PEOPLE ON THE MOVE
    • COMPANIES ON THE MOVE
    • WEBINARS
    • ADVERTISE WITH US
    • CONTACT US
    • DIGITAL EDITION
    • PUBLISHING PARTNERS
MENU
Breadcrumb
  1. Home
  2. Retail
September 01, 2022 12:32 PM

August sales plunge 14% as industry struggles to rebound from chip, inventory shortages

Automakers are on pace to sell about 1.57 million new vehicles in Canada in 2022, according to AutoForecast Solutions, a U.S.-based forecasting company

Greg Layson
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Generic Honda Storefront
    GREG LAYSON

    Honda Canada's August sales fell 32.7 per cent to 9,939. 

    Canada Light-Vehicle Sales, August & YTD
    Most automakers no longer release monthly sales and are excluded from this report.

     

     August
    2022
    August
    2021
    %
    change
    8 mos.
    2022
    8 mos.
    2021
    %
    change
    Acura9841,555-36.7%7,33211,246-34.8%
    Honda8,95513,208-32.2%62,62292,439-32.3%
    Honda Canada9,93914,763-32.7%69,954103,685-32.5%
    Genesis5305260.8%3,8482,78738.1%
    Hyundai9,90111,840-16.4%80,07286,254-7.2%
    Hyundai Auto Canada10,43112,366-15.6%83,92089,041-5.8%
    Kia Canada5,1258,345-38.6%43,59857,920-24.7%
    Hyundai-Kia Automotive15,55620,711-24.9%127,518146,961-13.2%
    Mazda Canada  -  -
    Subaru3,4175,853-41.6%28,42739,104-27.3%
    Lexus2,0532,508-18.1%16,36717,521-6.6%
    Toyota13,50218,801-28.2%122,176146,126-16.4%
    Toyota Canada15,55521,309-27.0%138,543163,647-15.3%
    Volvo Cars N.A.  -  -

    August new-vehicle sales were at their lowest in more than two decades, according to DesRosiers Automotive Consultants (DAC).

    Automakers sold an estimated 126,534 new light vehicles last month, down 13.9 per cent when compared with the same month a year ago and the lowest August total since 1999, the consultancy said.

    The monthly seasonally adjusted annual rate of sales (SAAR) came in under 1.4 million units. DAC said that was “broadly in the range seen over the past six months and lacking any substantive glimmer of hope for a return to a more normal sales pace.”

    The firm said many in the industry were hoping August would “represent the tipping point in which the market would reverse direction and start to show sales gains.”

    “Sadly, this was definitely not the case here in Canada.”

    Meawhile, automakers are on pace to sell about 1.57 million new vehicles in Canada in 2022, according to AutoForecast Solutions (AFS), a U.S.-based forecasting company.

    The firm says that’s down five per cent when compared with the 1.66 million sold in 2021. But, it’s nearly as low as the 1.55 million sold during 2020, when the COVID-19 pandemic shuttered factories and limited shopping at dealerships across Canada.

    “Canada’s struggle to keep up with last year’s lacklustre sales performance continues as the country hasn’t seen a year-over-year improvement since January and the gap since has been consistently wide,” the company said in its latest AutoForecast Monthly newsletter, issued Aug. 31.

    The report didn’t include August sales, which were significantly down among those automakers still reporting on a monthly basis Thursday.

    AFS warned inventory will be low for "a long time."

    "With inventories as low as they are, it will take years of over-building to restore dealer stock to an adequate level to support the existing demand," the firm said.

    Toyota, the biggest seller by volume that still reports monthly in Canada, saw its sales plunge 27 per cent to 15,555 when compared with the same month a year ago, according to the Automotive News Research and Data Center in Detroit.

    Honda sales fell 32.7 per cent to 9,939. 

    Subaru sales were nearly down half, falling 41.6 per cent to 3,417 in August.

    Kia sales were off 38.6 per cent to 5,125 and Hyundai sales were down 16.4 per cent to 9,901.

    Genesis, Hyundai’s luxury brand, managed a small increase, up 0.8 per cent to 530.

    RECOMMENDED FOR YOU
    Canadian Ford dealers win concessions on contentious EV programs
    Recommended for You
    Mach-e-v2_0.png
    Canadian Ford dealers win concessions on contentious EV programs
    Canada Drives
    Canada Drives granted creditor protection as it restructures, abandons online
    Hanover Honda exterior
    A slow sales upswing is just beginning
    Andy Wadeson
    Sponsored Content: Expert Insights: The Implications of Rising Interest Rates
    Digital Edition
    March 2023 Cover
    View latest issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up today for our Weekly Newsletter, Daily Newsletter and Breaking News Alerts. We'll deliver the news you need to know straight to your inbox.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Subscribe Now

    An Automotive News Canada subscription includes 12 monthly issues – delivered in print to your doorstep, and digitally to your inbox – plus unlimited, 24/7 access to our website.

    Subscribe Now
    Connect With Us
    • Facebook
    • Twitter
    • Instagram

    Our Mission

    The Automotive News Canada mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in Canada.

    Contact Us

    1155 Gratiot Ave
    Detroit MI 48207

    1-877-812-1257

    Email Us

    ISSN 2475-5001 (print)
    ISSN 2475-501X (online)

    Resources
    • About us
    • Contact Us
    • Digital Edition Archive
    • Advertise with Us
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Canada
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • News
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ferrari
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Kia
        • Mazda
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Fiat Chrysler
          • Jeep
          • Fiat
          • Lancia
          • Maserati
          • Ram
        • Subaru
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
        • Volvo
        • VinFast
      • Auto Shows
        • Toronto Auto Show
      • Canadians Abroad
      • Photo Galleries
      • Automakers
      • Suppliers
      • Retail
      • Dealer Best Practices
      • Government Relations
      • Trade and Tariffs
      • Technology
      • Labour
    • Opinion
      • Blogs
    • Video
    • Podcasts
    • EVENTS & AWARDS
      • 2022 Auto News Canada All-Stars
      • 2022 Canadians To Watch
      • 2022 Diversity Champions
      • Best Dealerships To Work For
      • Canada Congress
      • Retail Forum: Dealer Discussions
      • Leading Women Roundtables
      • Embracing Diversity Roundtable
      • EVs Decoded
    • Jobs & Classifieds
    • +MORE
      • IN THE DRIVER'S SEAT
      • NEWSLETTERS
      • SUBSCRIBE
      • CLASSIFIEDS
      • PEOPLE ON THE MOVE
      • COMPANIES ON THE MOVE
      • WEBINARS
      • ADVERTISE WITH US
      • CONTACT US
      • DIGITAL EDITION
      • PUBLISHING PARTNERS