Retail

How Toronto, Montreal plan to pull off online auto shows in 2021

Virtual auto shows will be a major departure for the industry, which has traditionally relied on in-person events and sales. (CIAS)
October 23, 2020 04:01 AM

Canada’s biggest automotive consumer events are moving online in 2021 because of the COVID-19 pandemic, and although it will be impossible to have the sights and sounds of a live event, they’re attempting a radically different type of immersive experience.

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