Investment in YouTube videos makes them buy at Ontario Kia dealership

Peter Lowe, the on-air personality in Brantford Kia’s videos, came to the dealership after producing video auto reviews at The Toronto Star newspaper. (Brantford Kia)

September 06, 2019 04:00 AM

BRANTFORD, ONT. — A modest investment in social media has become an effective marketing tool for Brantford Kia, drawing customer eyeballs and traffic from outside the dealership’s market, said Sales Manager Tim Grosse.

Featured Stories

What automakers are saying about vehicle prices with tariffs in effect

Young technician grateful for his mentor

Volvo CEO Hakan Samuelsson promises new model, increased autonomy for U.S. business

Will Carvana be ready for the next market shift with tariffs? Confidence is there

Latest News

Jaguar Land Rover is pausing car exports to U.S. on tariffs

Tesla’s software engineering head is said to depart EV maker

Volvo CEO Hakan Samuelsson promises new model, increased autonomy for U.S. business

Live updates on tariffs: Ford, Stellantis offer employee discounts; China retaliates; Mexico seeks solution

Staying current is easy with newsletters delivered straight to your inbox.

See More in Retail

Will Carvana be ready for the next market shift with tariffs? Confidence is there

Dealership can defend itself against lawsuit stemming from test drive crash, court rules

Canadian March, Q1 sales surge on tariff fears

Bennett Automotive Group sells Provincial Chrysler in Windsor, Ont.

Staying current is easy with newsletters delivered straight to your inbox.