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The many lives of Cadillac Live

Cadillac Live. (Cadillac Canada)
SW
By:
Stephanie Wallcraft
February 12, 2020 05:00 AM

It might have been conceived as a lead-generation tool, but the Cadillac Live digital showroom has spawned several unintended benefits, a company spokesman says, enhancing the brand’s value for dealers and customers.

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