Tammy Roach is staking her claim in male-dominated territory, becoming the sole woman dealer principal on Prince Edward Island when she opens the province’s only Mitsubishi store in February.
“I didn’t go into this thinking, ‘I’m a woman.’ But I have a daughter, and she’s 11, and I do hope I’m paving the road for women in the future,” Roach, 46, told Automotive News Canada. “But I didn’t do anything to get where I am just because I wanted to represent women. I did it because I love what I do. I work at 120 per cent all the time and made sure I always reached every goal that I set for myself.”