Skip to main content
Sister Publication Links
  • Automotive News
  • Automotive News Europe
  • Automotive News China
  • Automobilwoche
Subscribe
  • Subscribe
  • login
  • HOME
  • News
    • News by Brand
    • Auto Shows
    • Canadians Abroad
    • Photo Galleries
    • Automakers
    • Suppliers
    • Retail
    • Dealer Best Practices
    • Government Relations
    • Trade and Tariffs
    • Technology
    • Labour
    • Aston Martin
    • BMW
      • Mini
      • Rolls Royce
    • Daimler
      • Mercedes Benz
      • Smart
    • Ferrari
    • Ford
      • Lincoln
    • General Motors
      • Buick
      • Cadillac
      • Chevrolet
      • GMC
    • Honda
      • Acura
    • Hyundai
      • Kia
    • Mazda
    • Mitsubishi
    • Nissan
      • Infiniti
    • Stellantis
      • Alfa Romeo
      • Chrysler
      • Dodge
      • Fiat Chrysler
      • Jeep
      • Fiat
      • Lancia
      • Maserati
      • Ram
    • Subaru
    • Tata
      • Jaguar
      • Land Rover
    • Tesla
    • Toyota
      • Lexus
    • Volkswagen
      • Audi
      • Bentley
      • Bugatti
      • Lamborghini
      • Porsche
    • Volvo
    • VinFast
    • Toronto Auto Show
  • Opinion
    • Blogs
  • Video
  • Podcasts
  • EVENTS & AWARDS
    • 2022 Auto News Canada All-Stars
    • 2022 Canadians To Watch
    • 2022 Diversity Champions
    • Best Dealerships To Work For
    • Canada Congress
    • Retail Forum: Dealer Discussions
    • Leading Women Roundtables
    • Embracing Diversity Roundtable
    • EVs Decoded
  • Jobs & Classifieds
  • +MORE
    • IN THE DRIVER'S SEAT
    • NEWSLETTERS
    • SUBSCRIBE
    • CLASSIFIEDS
    • PEOPLE ON THE MOVE
    • COMPANIES ON THE MOVE
    • WEBINARS
    • ADVERTISE WITH US
    • CONTACT US
    • DIGITAL EDITION
    • PUBLISHING PARTNERS
MENU
Breadcrumb
  1. Home
  2. Technology
January 05, 2023 09:12 AM

BlackBerry QNX, Swedish audio company Dirac partner on new auto stereo tech

BlackBerry QNX claims the platform can provide an estimated 17.4% cost savings and an estimated 6% mass savings per automotive audio system

Greg Layson
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    BlackBerry Audio
    BLACKBERRY QNX

    BlackBerry QNX will integrate Dirac’s Opteo Professional solution into the QNX Acoustics Management Platform.

    BlackBerry QNX, a subsidiary of Canadian tech giant BlackBerry, is teaming with Swedish audio company Dirac in an effort to lower the cost and simplify audio upgrades for automakers.

    The two announced the deal at CES today. Financial terms were not disclosed.

    BlackBerry QNX will integrate Dirac’s Opteo Professional solution into the QNX Acoustics Management Platform.

    BlackBerry QNX claims the platform can provide an estimated 17.4-per-cent cost savings and an estimated six-per-cent mass savings per automotive audio system.

    The two companies say they have already started work on “the first implementation in a high-end electric vehicle for a leading European manufacturer.”

    They declined to name the automaker.

    Lars Carlsson, Dirac’s vice-president and head of business development automotive audio says the idea behind the partnership is to support the growing trend of software-defined vehicles that can offer subscription-based upgrades capable of receiving over-the-air software updates.

    “This presents automakers with an opportunity to capitalize on consumer demand for high-quality audio, while providing them with software-defined vehicles that offer added capabilities through subscriptions and other upgrades,” Carlsson said in a joint statement.

    The new system will eliminate the need for automakers to install audio software in either the infotainment unit or in a separate digital signal processor, both of which the companies say can be a time consuming, expensive, and complex process. 

    Brad Hamme, principal solution architect, acoustics, at BlackBerry QNX, praised Dirac’s sound quality, citing that as one of the reasons to partner up.

    “Our goal is to make premium audio available to more drivers in more vehicles, and we are excited for the ongoing expansion of this partnership to address all classes of automobiles,” Hamme said in the same statement.

    According to the two companies, the vehicle cabin is regarded as one of the most challenging acoustic environments because possible speaker positions are more limited than in permanent entertainment spaces. As a result, vehicle speakers often interfere with each other to cause distortion and reduce audio clarity, and systems with more speakers create greater interference. 

    A cabin’s shape and materials can also lead to unwanted sound coloration, resulting in muddy, booming sound that makes it difficult to discern where sound is coming from.

    Dirac says its Dirac Opteo Professional addresses these challenges by enabling all the speakers in a car to work intelligently together and co-correct each other’s impulse response. 

    Dirac’s automotive audio solutions are currently used by leading automotive brands such as Rolls Royce, Volvo, Polestar, BMW, NIO, and BYD, among others.

    RECOMMENDED FOR YOU
    Flo calls U.S. federal aid ‘critical' to its expansion strategy
    Recommended for You
    FLOGUYS-MAIN_i.jpg
    Flo calls U.S. federal aid ‘critical' to its expansion strategy
    Nissan Acerta
    Canada's Acerta Analytics Solutions, Nissan test AI tool made to prevent failures
    wesley_tingey_HACKERS_RED-MAIN.jpg
    Automakers pay white hat hackers much less compared with other industries
    DSMA CEO on current mergers & acquisitions outlook
    Sponsored Content: DSMA CEO on current mergers & acquisitions outlook
    Digital Edition
    March 2023 Cover
    View latest issue
    See our archive
    Sign up for free newsletters
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Get Free Newsletters

    Sign up today for our Weekly Newsletter, Daily Newsletter and Breaking News Alerts. We'll deliver the news you need to know straight to your inbox.

    You can unsubscribe at any time through links in these emails. For more information, see our Privacy Policy.

    Subscribe Now

    An Automotive News Canada subscription includes 12 monthly issues – delivered in print to your doorstep, and digitally to your inbox – plus unlimited, 24/7 access to our website.

    Subscribe Now
    Connect With Us
    • Facebook
    • Twitter
    • Instagram

    Our Mission

    The Automotive News Canada mission is to be the primary source of industry news, data and understanding for the industry's decision-makers interested in Canada.

    Contact Us

    1155 Gratiot Ave
    Detroit MI 48207

    1-877-812-1257

    Email Us

    ISSN 2475-5001 (print)
    ISSN 2475-501X (online)

    Resources
    • About us
    • Contact Us
    • Digital Edition Archive
    • Advertise with Us
    • Reprints
    • Ad Choices Ad Choices
    • Sitemap
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Automotive News Canada
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HOME
    • News
      • News by Brand
        • Aston Martin
        • BMW
          • Mini
          • Rolls Royce
        • Daimler
          • Mercedes Benz
          • Smart
        • Ferrari
        • Ford
          • Lincoln
        • General Motors
          • Buick
          • Cadillac
          • Chevrolet
          • GMC
        • Honda
          • Acura
        • Hyundai
          • Kia
        • Mazda
        • Mitsubishi
        • Nissan
          • Infiniti
        • Stellantis
          • Alfa Romeo
          • Chrysler
          • Dodge
          • Fiat Chrysler
          • Jeep
          • Fiat
          • Lancia
          • Maserati
          • Ram
        • Subaru
        • Tata
          • Jaguar
          • Land Rover
        • Tesla
        • Toyota
          • Lexus
        • Volkswagen
          • Audi
          • Bentley
          • Bugatti
          • Lamborghini
          • Porsche
        • Volvo
        • VinFast
      • Auto Shows
        • Toronto Auto Show
      • Canadians Abroad
      • Photo Galleries
      • Automakers
      • Suppliers
      • Retail
      • Dealer Best Practices
      • Government Relations
      • Trade and Tariffs
      • Technology
      • Labour
    • Opinion
      • Blogs
    • Video
    • Podcasts
    • EVENTS & AWARDS
      • 2022 Auto News Canada All-Stars
      • 2022 Canadians To Watch
      • 2022 Diversity Champions
      • Best Dealerships To Work For
      • Canada Congress
      • Retail Forum: Dealer Discussions
      • Leading Women Roundtables
      • Embracing Diversity Roundtable
      • EVs Decoded
    • Jobs & Classifieds
    • +MORE
      • IN THE DRIVER'S SEAT
      • NEWSLETTERS
      • SUBSCRIBE
      • CLASSIFIEDS
      • PEOPLE ON THE MOVE
      • COMPANIES ON THE MOVE
      • WEBINARS
      • ADVERTISE WITH US
      • CONTACT US
      • DIGITAL EDITION
      • PUBLISHING PARTNERS